Tuesday 4 November 2008

Product Analysis

Mr Hudson and The Library - Too Late Too Late

'Mr Hudson and The Library' are a recently new band backed by Mercury Records who started releaseing singles in April 2007. The band are packed with musical originality and there debut album 'A Tale Of Two Cities' was released in March. There music effortlessly crosses between musical genres with the use of steel drums, bass, piano, electric drums and the Mr Hudson's distinctive voice which all blend together to create a unique sound.

http://uk.youtube.com/watch?v=s9P9UrjjvLI

The video 'Too Late, Too Late' shown above is directed by Ben Ib and features the performing aswell as telling a small story. Firstly the video is set on location within a club or at a party as they are drinking and dancing. The lyrics of the song have references to a club, for example 'Lets ave the beer another beer it's a fine idea my man' suggesting ordering drinks at a bar/club. The video is mainly performance based as it follows the main singer Ben Hudson throughout the video, creating realism by the relationship between lyrics and music as he sings to the audience.

Mr Hudson and The Library are quite a relatively new band that would not have an enormous fan base only stretching back a number of years. However this video attracts and appeals to new listeners as its easy to follow, provides good footage of the band and is nicely shot with its use of colour wash. Ben Hudson acts as a storyteller, making the music video stand out from the television as they feature a first person mode of address. This makes the music video seem like a mini film, just as films feature first person modes of address. The video is shot with a black and white wash which makes the video seem more authentic, real and dirty which refurs back to the lyrics 'It's too late too late too late too late too late to wash my face and hands'. Although there is a strong theme of black within the video, the lead singer is made white to stand out powerfully against the crowd, his white face could be interpretated that he is a clown which again links back to the song lyrics 'Why must I always play the clown?' The use of black and white represents age of technology, or possibly a lack of technology which is represented through Ben Hudson's original dress code. Throughout he is wearing a top hat, tweed suit and waist jacket, with a white shirt and black tie. This may just be his style and originality that he presents through his clothes, or again refurring to the song 'Playing a clown' looking stupid and out of place.

The various camera techniques used throughout involve cuts of the meat again making a relationship between the music and visuals, where often Ben Hudson is singing to the camera and more essentially to the viewing audience. Throughout the video, freeze shots are used of the crowd and individuals within time of the drum beat and high piance notes making a relationship between the music and visuals that we see. Overcranking is used at 2 minutes 15seconds throughout the video where it cuts on a number of occasions to normal footage, to slow motion dancing and reactions, ending with the lead singers voice being slowed down aswell. I believe the slow motion camera work and dancing is portraying the feeling of being drunk which is backed up with Ben Hudson slouched on a chair. This type of behaviour would be found at a party or in a club and is just adding to the effects and realism of the video. The use of visuals and sound creates synaesthesia as it provides a basis for visualizing images.

1 comment:

c_fernandez said...

What an excellent video! I love the style - that might be achievable.. although difficult to get that many extras involved. I love the opening sequence with freeze-frames.

This analysis is an effective attempt at deconstructing technique as well as issues of representation.

Level 4-