Audience Research

Will and I are going to research thoroughly into the opinions and ideas of a target audience as to how they respond to our chosen song 'Two Receivers' by 'The Klaxons'.

Methodology:

We have chosen to create a qualatitive questionnaire for our chosen focused group. We are interested as to how they will respond to our chosen song and what information and ideas we can gain from our research.


Purpose:

We have decided to research an audience to broaden our ideas and imagination, and to incorporate other peoples reception to the song and the ideas they have. We expect to find conventions that are regularly apparent within the indie/rock genre, a strong taste of colour and a narrative structure.


Sample Audience:

We have chosen to question a focused target group of 6 people, with an age demographic of 17-25 who are interested in music, particularly the indie/rock genre.


Media Stimulus:

We intend to play our chosen track to our focus group and allow them to write on a piece of paper any ideas and feelings they gain from listening to the track. We will allow our audience to view the mood boards we have created and record their response. Various videos have inspired us such as 'Foals - Olympic Airways' and 'Klaxons - Atlantis to Interzone'. We will play these videos to the audience after they have listened to our chosen track.

We will include a short list of questions that we will record the answers to.

Questions:
We will ask open questions, allowing us to get as much information from our target audience as possible. For example:

Where do you think we should film our video?

What words and colours stick out when listening to the track?

What associations do you make with the track?

What ideas do you have about recording a music video for our chosen song?