Product Analysis 2

The Womabats - Moving to New York

Moving to New York is a song by the Liverpool band The Wombats originally released January 14, 2008. The upbeat and catchy song is taken from the album 'A Guide to Love, Loss and Desperation'. The band is made up of two Liverpudlians Matthew Murphy, provider of vocals, guitar and keyboards, drummer and vocalist Dan Haggis and bass and vocalist Tord Overland-Knudsen, a Norweigan who has made his home in the city.

'Moving to New York' directed by .... is a narrative based music video with some aspects of performance included. The video is mainly set within a bedroom as the song is essentially singing about insomnia, this is backed up with the synergy between the lyrics and the video that makes you think, after a while of insomnia, moving to New York might be the logical solution. New York is famous for being know as the city that never sleeps. The lyrics to the song have references to New York, for example 'So I'm moving to New York, cos I've got problems with my sleep' so the name of the title is refered to within the song. The video is mainly narrative based following the lead singer Matt Murphy throughout the video. This creates realism and a relationship between lyrics and music as he is singing to the audience. The video amplifies the tracks meaning creating a relationship between the video and song. He acts as a storyteller, making the music video stand out from the television as they feature a first person mode of address. This makes the music video seem like a mini film, just as films feature first person mode of address. There are continuos shots of the lead singer throughout the video, also known as the meat.

The location of the video is on set, within a series of rooms including a bedroom, reinforcing the idea of insomnia. The video in many parts has a very dark colour wash, connoting the night and tiredness gained from insomnia. The lead singer is portrayed as turning insaine, this is shown through him talking to a hamster, and scenes of him in an office being watched by himself. When this video was released, 'The Wombats' were a relatively new band, this video adds to their meta-narrative with the use of performance shots playing instruments and singing.

The music video requires a focused viewing by the audience to be able to understand the meaning of the song, as the link between the lyrics and visuals is through amplification. The video would be consumed through music channels such as MTV and NME.